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Cocktail attire can no doubt be tricky. says Jack Stammers, co-founder of London-based atelier Jack Davison Bespoke

21:38.08 Nick _ Amanda Well, thank you

Im not accusing Outdoor Voices of having impure intentions, but this ad is representative of a much bigger marketing trend that can be misleading and even harmful if left uncriticised

The number one rule is to keep it fun, youthful, and fresh

Many guests hesitate to wear a black suit to a wedding, worried they might upstage the groom or appear too somber

Soon, Cocktail Attire, sometimes under the guise of Semi-Formal nomenclature, was preferred for even more formal events, such as dinner parties and even weddings