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She links the sudden influx of color to a new form of world-building: Whether its interior design, a runway show, or your own closet, its about the entire experience. (Pantone highlighted an uptick in bright colors in broader product advertising as well.) In the past, color easily defined you as a brand or qualified your designs as an on-or-off trend for the season, explains Smilovic
Calvin Kleins crew necks and Helmut Langs fitted styles became the gold standard
Pair these with straight-leg, light-wash denim jeans
9) and later in the decade in Britney Spears Baby One More Time music video became popular during the middle of the decade
His collaboration with Nike on the Air Jordan line revolutionized sneaker culture
Amy de la Haye and Andrew Tucker note in Costume and Fashion: A Concise History: American retailer The Gap, founded in San Francisco in 1969, universalized the popularity of garments such as the hooded sweatshirt and cargo pant (the latter contributing to a massive downsizing in the denim market), making once-basic items a wardrobe staple for all generations. (Laver 284-285) This was paralleled in high fashion as designers such as Helmut Lang put a fashion spin on styles such as parkas, combat trousers and other items worn by outdoor adventurers (Laver 284
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